Boston Symphony Orchestra

I was hired as a freelance designer to create merchandise concepts for the Boston Symphony Orchestra brand, with a focus on appealing to its older, affluent audience. The goal was to develop merchandise that felt timeless, refined, and sophisticated while remaining approachable and wearable. Drawing inspiration from classic collegiate aesthetics and elegant script typography, the collection balanced tradition with modern retail appeal. The project also included a series of watercolor instrument sticker designs that added a more artistic and collectible extension to the merchandise line.