Pure Roots Landing Page

Overview: Pure Roots is an online plant shop. I love plants and wanted to design a landing page for buying plants online. My goal was to create a modern and minimalistic online plant shop.

 

Wireframes

First I created the low-fidelity wireframe to design the layout for the text and images. My goal was to make the landing page image focused

Mid-Fidelity Wireframe

I expanded the layout for more images. I implemented the text and minimal color. I went with dark green and pale orange for the branding scheme. I wanted the site to be earthy and positive.

High-Fidelity Wireframe

Finally, I placed the color, text, and images for the site. I wanted all the images to be clean and minimal and showcase the products.

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