Outta Your Shoes

Client Project

Role: Lead Designer

Scope: Art Direction, Brand Identity, Apparel Design

Year: 2023-2024

Outta Your Shoes is a lifestyle apparel brand designed for beginner golfers aged 35–55 with disposable income and a growing interest in the game. The brand is built around resilience, confidence, and a fearless “Swing Hard” mindset—encouraging players to embrace the learning process both on and off the course.

CHALLENGE

Beginner golfers often feel intimidated by traditional golf culture. Existing brands focus heavily on professionals or performance-driven athletes. Lack of lifestyle-driven identity for new and casual players. Need for a brand that blends golf culture with modern lifestyle appeal.

BRAND PURPOSE

Mission

To inspire individuals to pursue their goals with confidence and determination through high-quality lifestyle apparel.

Vision

To build a brand rooted in the “Swinging Hard” mindset—encouraging people to go all in, embrace growth, and never hold back.

BRAND PERSONALITY

Sophisticated, Yet Fun
A modern take on traditional golf culture

Approachable
Friendly, welcoming, and inclusive for players at any level

LOGO

The logo combines a custom wordmark with a swinging golfer icon—capturing movement, energy, and the spirit of the game. Designed as a flexible system, the mark can be used as a full lockup or broken into individual elements across applications.

Relatable
Grounded in real experiences—learning, improving, and enjoying the game

VISUAL IDENTITY

Color Palette
A timeless black and white foundation supported by Indigo Dye, Columbia Blue, and Platinum—balancing versatility with subtle expression.

Typography
Rift is used for bold, expressive headlines and brand moments, while Roboto provides clarity and readability for body text.

APPLICATION

The identity system was applied across a range of touchpoints, including apparel, accessories, and digital assets. Designs emphasize comfort, durability, and lifestyle appeal—bringing the brand to life through real-world use on and off the course.